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Our Story

Real Life. Real Skin Care.

What do we all want out of life? The answer is usually unanimous: to make life simpler, while still getting the most out of our day. As a working mother and wife, Katerina asked herself that same question and had an ‘A-HA’ moment.

Before creating Hey Honey, Katerina's career in the fast-paced digital advertising industry made it difficult to find the time to stick to a skin care regimen. She didn’t have the time for all these steps; they did not fit into her life.


« Create a skin care line
that would adapt to her lifestyle,
"not the other way around"»

It was time to make a change! She decided to create a skin care line that would adapt to HER lifestyle, NOT the other way around. From that day on, she knew Hey Honey would have to possess minimal steps and lasting effects – if you forgot to apply them in order or to apply them at all one day, your skin would not have to suffer.

Like many women, we balance our busy lives with multiple “to do” lists at an arduous pace. Dealing with stress, lack of sleep and exposure to harmful environmental factors means that your skin ends up paying the price.

Her vision was to create a straight forward skin care line with her husband and business partner, Nisso Larden (utilizing his innovative talents) and the best dermatologists in the industry.


« Propolis is nature's best-kept
secret from beehive »

The foundation of Hey Honey’s products is Honey and Propolis (nature’s most potent antiseptics and antibacterial). It is the core base of the brand as the healing and nutritive properties of honey are widely accepted in the natural skin care world. “We didn’t invent this powerful combination, but rather created skin-loving products from centuries old wisdom", says Katerina.

Propolis is nature’s best-kept secret from the beehive and has been used in other parts of the world for its healing antiseptic and restorative capabilities. In facial skin care, the results are stunning.

Propolis balances problematic skin, accelerates the rate of cell growth to keep your skin toned and decongests pores all while soothing and healing the skin. The brand’s unbeeliveable (pun intended) skincare and body products combine all-day hydration with skin-strengthening ingredients to help skin look younger, longer...all with minimal steps to use and fast-acting results.

Katerina resides in Sarasota, Florida with her husband and 2 children. In addition to being an entrepreneur, she is an advocate for battered women and champions other philanthropic causes. As Hey Honey grows, Katerina would like to be able to support more of the battered woman organizations. And her ultimate goal is to make Hey Honey the most straight forward brand that will treat your skin, but give you that feeling and look of “Hey, I accomplished something here!”

Follow Katerina on social media at instagram